List of Courses
- Accounting
- Administration of Justice
- Administrative Support Technology
- Air Conditioning and Refrigeration
- American Sign Language
- Architecture
- Art
- Biology
- Building
- Business Management and Administration
- Chemistry
- Childhood Development
- Civil Engineering Technology
- Communication Studies and Theatre
- Computer Science
- Dental Hygiene
- Drafting
- Economics
- Education
- Electrical Technology
- Electronics Technology
- Emergency Medical Services (EMS)
- Engineering
- English
- English as a Second Language
- Equine Management
- Financial Services
- Forestry
- French
- Geographic Information Systems
- Geography
- Geology
- Health
- Health Information Management
- History
- Human Services
- Humanities
- Industry
- Information Technology Design and Database
- Information Technology Essentials
- Information Technology Networking
- Information Technology Programming
- Interior Design
- Legal Administration
- Machine Technology
- Marketing
- Mathematics
- Mechanical Engineering Technology
- Medical Assisting
- Mental Health
- Music
- Natural Science
- Nursing
- Philosophy
- Phlebotomy
- Photography
- Physical Education and Recreation
- Physics
- Political Science
- Practical Nursing
- Psychology
- Real Estate
- Religion
- Sociology
- Spanish
- Student Development
- Surgical Tech
- Veterinary Assisting
- Welding
Marketing
-
MKT 100 Principles of Marketing (3 Cr.)
Presents principles, methods and problems involved in the marketing of goods, services and ideas to consumers and organizational buyers. Discusses present-day problems and policies connected with distribution and sale of products, pricing, promotion and buyer motivation. Examines variations of the marketing mix and market research, plus legal, social, ethical and international considerations in marketing. Lecture 3 hours per week.
-
MKT 210 Sales Management (3 Cr.)
Presents an in-depth examination of managing a sales force. Introduces methods of training, compensating, motivating and evaluating the work force. Explores forecasting techniques and quotas. Lecture 3 hours per week.
-
MKT 220 Principles of Advertising (3 Cr.)
Emphasizes the role of advertising in the marketing of goods and services. Discusses the different uses of advertising; types of media; how advertising is created; agency functions and legal, social and economic aspects of the industry. Introduces advertising display, copy and artwork preparation, printing and selection of media. Lecture 3 hours per week.
-
MKT 228 Promotion (3 Cr.)
Presents an overview of promotion activities including advertising, visual merchandising, publicity and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution, or industry. Emphasizes budgets, selecting media and analyzing the effectiveness of the campaign. Lecture 3 hours per week.
-
MKT 229 Marketing Research (3 Cr.)
Introduces the marketing research process to include methodology, data collection, sampling and analysis. Focuses on planning basic research studies and applying the findings to marketing decisions. Lecture 3 hours per week.
-
MKT 271 Consumer Behavior (3 Cr.)
Examines the various influences affecting consumer buying behavior before, during and after product purchase. Describes personal, societal, cultural, environmental, group and economic determinants on consumer buying. Lecture 3 hours per week.
-
MKT 282 Principles of E-Commerce (3 Cr.)
Studies online business strategies and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies. Lecture 3 hours per week.
