LFCC Communication Style Guide


Purpose of the Guide

This guide is a tool to help the College’s faculty and staff to present a unified, consistent professional message and image to the community. The guidelines have been established for College employees to use when communicating with written materials.

The goal at the College is to serve the community and to ensure that its stakeholders will have a positive experience and be able to clearly understand the information they receive from the College.

Each College faculty and staff member has the unique responsibility of creating, maintaining and promoting a positive image of the College to the community through consistent and professional written communication.

Stylistic Guidelines

These guidelines are adopted from The Associated Press Stylebook, the reference book the Office of College Advancement uses when writing pieces of communication for public dissemination and, more importantly, materials distributed to the media. A number of the following entries are excerpted from The Associated Press Stylebook.

Please note that the following guidelines do not apply to correspondence and instructional materials such as course syllabi and handouts.

Social Media Guidelines

Following are a few guidelines to keep in mind when creating and using social media sites such as Facebook and Twitter to communicate with LFCC internal and external stakeholders. These guidelines apply to official sites (College units, clubs, etc.) 

  • Employee postings should be consistent with the College’s core values and adhere to the standards of professional conduct.
  • Notify the LFCC Webmaster of new College-related pages and extend administrator rights to the Webmaster. Send e-mail to cgrym…@lfcc.edu and webma…@lfcc.edu.
  • Do not correct inaccurate information publicly on Facebook, Twitter, etc. Instead, send the person who posted the inaccurate information a private e-mail message and ask him or her to correct the information.
  • Use the full name of the College when naming Facebook pages. Instead of using “LFCC Forensic Team,” for example, use “Lord Fairfax Community College Forensics Team.”
  • Use the appropriate format of the LFCC logo.
  • Be sure to secure the appropriate signed photograph release forms before using images in social media.
  • Add the appropriate disclaimers about possible uses of photographs in printed materials such as special event invitations. Please see the disclaimer used in the Commencement program.

Logo Usage

The logo distinguishes Lord Fairfax Community College from competing institutions, including their programs and services. All College publications, literature and promotional items should include the logo, and special attention should be given to safeguarding LFCC’s brand identity.

All logo usage should be requested from Aaron Riddle, print and Web communication manager. For detailed information about logo usage, please reference the Visual Identity Standards guidelines.


E-mail Confidentiality Notice

LFCC employees who use e-mail should include the following disclaimer adopted and approved by VCCS Governance:  

CONFIDENTIALITY NOTICE: This e-mail message, including any attachments, is for the sole use of the intended recipient(s) and may contain confidential and privileged information or otherwise be protected by law. Any access, use, disclosure or distribution of this e-mail message by anyone other than the intended recipient(s) is unauthorized and prohibited. If you are not an intended recipient (or an agent acting on an intended recipient’s behalf), please contact the sender by reply e-mail and immediately destroy all copies of the original message. Virus scanning is recommended on all e-mail attachments.

Linking to the full notice is also acceptable:

CONFIDENTIALITY NOTICE: http://www.lfcc.edu/about-the-college/news/lfcc-communication-and-style-guide/index.html#stylecat_5 (VCCS Electronic Communications Standard, approved 6/17/09).

No other language should be used without an official review by VCCS System Office Legal Services Office and Information Technology Services.